Sales Director (Country Manager – Germany, France, or Central and Eastern Europe) – Chinese national candidates

Job Title: Sales Director (Country Manager – Germany, France, or Central and Eastern Europe)
Location: Remote (Based in Germany, France, or CEE region)
Salary: Approx. 2 million RMB/year (60%–70% base + 30%–40% performance-based commission & bonus) – Negotiable & open
Contract Type: Local third-party agency contract (until in-country entity is established)
Work Model: 100% Remote

Company Overview:

Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment. With operations in over 200 countries and a strong base of satisfied customers, the company is committed to offering high-quality products at competitive prices. Their international expansion strategy focuses on building localized teams and sales infrastructures to better serve customers across key global markets.

As part of their strategic growth in Europe, our client is seeking an entrepreneurial and results-driven Sales Director to lead market operations in Germany, France, or the Central and Eastern European (CEE) region.

About the Role:

The Sales Director (Country Manager) will be responsible for launching and scaling the offline sales network in their assigned region. This role offers a unique opportunity to shape local market strategy, build a regional team from the ground up, and drive sustainable growth in a fast-paced international environment.

The successful candidate will work closely with the global HQ while enjoying the autonomy and responsibility to establish a strong market presence in their region.

Key Responsibilities:

• Lead the development and execution of the offline sales network strategy.
• Design and implement go-to-market and brand positioning plans tailored to the local market.
• Identify and manage dealers, distributors, and strategic key accounts.
• Establish and oversee regional sales policies, targets, and budgets.
• Build and maintain strong partnerships with local business stakeholders.
• Conduct market research, monitor competitive trends, and gather product feedback.
• Recruit, train, and manage a local sales team to support growth initiatives.
• Collaborate with global teams in product development, logistics, and marketing.

Qualifications:

• 8+ years of experience in offline sales within consumer electronics, tools, or home appliances.
• Proven success in channel development, sales team leadership, and target achievement.
• Minimum 3 years of experience managing a team of 10 or more people.
• Fluency in English and Chinese (written and spoken) is required; additional European languages are a plus.
• Strong local market knowledge and well-established business networks.
• Self-motivated, proactive, and strategic in approach.
• Must be legally eligible to work in Germany, France, or a CEE country.